TS 12759

TS 12759 is a professional standard for the graphic designer occupation and for the way people working in that occupation are defined. It covers classification of the profession, the minimum tools and equipment used in the field, and the measurement and evaluation of the qualities expected from each class of personnel. In practical terms, it treats graphic design not only as a creative activity, but also as a job that can be described through competency, equipment and evaluation criteria.

What the occupation involves in general technical terms

Graphic design is the practice of arranging visual communication so that messages are clear, readable and visually effective. In real working environments this may include identity materials, posters, advertisements, editorial layouts, packaging and digital content. Typical design decisions rely on typography, color, composition and visual hierarchy. The standard’s scope brings these professional elements together with the minimum tools and equipment needed for the occupation.

Why classification and minimum equipment matter

• Classification helps align job level with expected professional competence.
• Minimum tools and equipment define the basic working environment needed to carry out design tasks technically.
• Measurement and evaluation create a structured way to assess the qualities expected from each class.
• In graphic design, technical accuracy, visual consistency and production readiness are as important as creative intent.