TS 12759

TS 12759 is a vocational standard for the graphic designer profession and for defining the person who performs this work. It brings together the job definition, classification, the minimum tools and equipment used in the profession, and the measurement and evaluation of the characteristics expected from personnel in each class.

What the professional classification is intended to show

Graphic design is the practice of shaping visual communication through typography, image, colour, layout, and hierarchy. In a professional standard, classification usually helps distinguish levels of responsibility, skill depth, task breadth, and working method. For this document, that means the profession is not treated as a single undifferentiated role, but as a field with defined levels and expectations.

Tools, equipment, and competence evaluation

The standard also covers the minimum tools and equipment used in graphic design. In general technical context, this can involve sketching and presentation tools, digital design environments, and the workflow needed to prepare, review, and deliver visual work. The reference to measuring and evaluating the characteristics of each class points to a framework for assessing occupational suitability, skill level, and work quality; this record does not state detailed test procedures or numerical thresholds.

More broadly, graphic design sits at the intersection of creativity and technical control. A standard of this kind therefore supports not only the visual side of the profession, but also the knowledge, skills, and equipment profile expected from someone working in the role.