TS 13172

TS 13172 is a vocational standard focused on the web content manager occupation. Its subject is the content side of operating a website: planning, updating, organizing and controlling information before it is published. In general technical terms, this role sits at the intersection of digital publishing, editorial coordination and basic website governance, where the aim is to keep online content clear, consistent and fit for purpose.

Where web content management sits in the digital workflow

Web content management is more than entering text into a page. It typically involves structuring information, maintaining page consistency, coordinating text with images and links, and keeping content aligned with the intended audience and communication goals. Because websites are living systems, the content manager helps ensure that published information remains current, usable and coherent across pages and updates. This makes the role relevant to both communication quality and the practical usability of a site.

Document boundaries and related standards

Based on the provided scope, TS 13172 covers the web content manager role. The referenced TS 13119:2004 and TS 13167:2005 place it within a broader family of information technology occupational standards. As a professional standard, it helps define the role’s general frame and terminology, while the supplied record does not by itself establish a detailed task-by-task procedure or performance criterion set.

• Planning and organizing website content
• Maintaining consistency and freshness of published information
• Managing text, images and links as part of one content structure
• Presenting content appropriately for the target user
• Coordinating editorial workflow during publication