TS 13271

TS 13271 is a professional standard for the web designer occupation. It addresses how the job is defined and classified, and how the core qualities expected from a web designer are measured and evaluated. In practical terms, web design sits at the intersection of visual communication, user experience, and technical implementation, so the profession is more than making pages look attractive.

What web design means in technical practice

In general technical usage, web design refers to planning the visual layout, page structure, interface presentation, and content organisation of a website. A web designer works with principles such as readability, navigation logic, screen compatibility, and visual consistency, while also adapting designs to the constraints of digital delivery. The role often overlaps with graphic design, information hierarchy, and basic web technology awareness.

What this standard covers

According to the scope, this standard covers the professional definition and classification of the web designer, along with the minimum specifications expected for the occupation and the methods used to measure and evaluate those specifications. It also includes the equipment, tools, and hardware needed to perform the work. This frames web design as a competence area that can be described, assessed, and applied in a workplace context.

• Professional definition and classification of the web designer
• Required characteristics and minimum occupational specifications
• Methods for measuring and evaluating those specifications
• Equipment, tools, and hardware needed to carry out the job

In short, TS 13271 treats web design as both a creative discipline and a measurable occupational profile. It brings together the artistic side of website creation and the technical requirements needed to define the profession clearly.