TS 13271

TS 13271 is a vocational standard for the web designer profession. It defines and classifies the job profile and sets out a framework for measuring and evaluating the characteristics expected from the person performing this work. Web design is a multidisciplinary field that brings together visual layout, information structure, user interaction, and technical feasibility.

Professional profile and technical scope

The standard addresses the job profile of the web designer and the scope of the occupation, and it also identifies the equipment, tools, and hardware needed to carry out the work. In general technical terms, a web designer does more than create an attractive page: the role involves planning page structure, content presentation, accessibility, and the overall user experience. For that reason, the balance between design intent and technical implementation is a defining feature of the occupation.

Measuring and evaluating occupational characteristics

A key aspect of the standard is its treatment of the minimum specifications required for this occupation and the ways those specifications are measured and evaluated. In broader professional-standards practice, this type of document helps establish a common framework for knowledge, practical skill, correct use of tools, work discipline, and sustained quality. TS 13271 supports a structured understanding of web design as a profession while clarifying its boundaries and baseline expectations.

• Definition and classification of the web designer occupation
• Specification of the characteristics and minimum requirements for the role
• Methods for measuring and evaluating those requirements
• Inclusion of the equipment, tools, and hardware needed for the job