TS EN 15707

TS EN 15707 is a standard for the terminology used in print media surveys and for the general rules governing how these survey services are provided. Its focus is the consistent definition, reporting and delivery of research carried out in printed media such as newspapers and magazines.

Why terminology matters

Print media surveys are used to assess reach, visibility, readership profiles, advertising effects and related indicators. In this field, different organisations may use the same words differently, which can make the same measurement hard to compare. In general technical terms, the standard supports a shared vocabulary so survey results can be interpreted in a consistent way.

What the service requirements address

The standard provides a conceptual framework for describing how print media survey services should be organised. Clear and consistent use of terms in data collection, classification, presentation and communication with users helps support the reliability of the service. In broader technical context, such rules make the link between survey scope and result interpretation easier to understand.

TS EN 15707 is aimed more at harmonising language than at prescribing detailed methods. It helps align the vocabulary used for media research, corporate reporting and sector comparisons, offering a consistent reference framework for research organisations, advertisers, publishers and other parties involved in print media services.