TS EN ISO 22329

TS EN ISO 22329 provides guidance for the use of social media in emergency management. It addresses how organizations and the public can communicate and interact through social media before, during, and after an incident, and how social media can support emergency services. In practical terms, it connects crisis communication with operational emergency management by showing how digital channels can contribute to response and coordination.

Social media in the emergency context

In general technical terms, social media is valuable in emergencies because it supports rapid information distribution, two-way communication, and broad public reach. These channels are commonly used to improve situational awareness, deliver verified messages to the public, gather feedback, and help limit the spread of misinformation. Effective use depends on timing, consistency, message verification, and clarity about the roles of the different parties involved.

What this guidance is aimed at

• The standard gives guidance on social media use in emergency management; it does not prescribe a specific platform.
• It is intended for governmental and non-governmental organizations involved in emergency management and crisis communication.
• It addresses social media use across preparedness, incident-time communication, and post-incident interaction.
• It also provides general guidance on how social media can support emergency services work.

The value of this standard is that it treats social media not only as a broadcasting tool, but also as a means for interaction and coordination. Used well, it can support public trust, speed up information flow, and contribute to a shared operational picture across organizations.