TS EN ISO 56007
Innovation management - Tools and methods for managing opportunities and ideas - Guidance
This document provides guidance on managing opportunities and ideas by: — explaining the reasons for and the value of managing ideas effectively; — describing how to prepare for front end innovation activities; — addressing people and organization issues, including innovation leadership, culture and strategy; — detailing innovation activities and their interrelationships; — outlining activity and process evaluation considerations that are important for innovation success. A sub-set of processes are addressed as described in ISO 56002, i.e. identifying opportunities, creating concepts, and validating them. The activities within these processes, when managed together, bring forward viable innovation concepts for development. Developing these innovation concepts into solutions and deploying these solutions is addressed by ISO 56002 and is outside the scope of this guidance document. This document provides guidance for any innovation type along the continuum from incremental to radical innovation, as defined in ISO 56000. This guidance is intended for: — any user involved in innovation, whether for an organization or individual; — any organization type or scale; — any understanding of value creation and realization, whether for profit, social impact, changes in strategic direction, or any other purpose. This document can help organizations to systematically manage their opportunities and ideas to realize greater value from front end innovation activities to arrive at go/no–go decisions for development. There is no one method or set of tools for use in all situations. Choice is impacted by a range of related considerations to be addressed in this document.
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About This Item
TS EN ISO 56007 is a guidance standard for managing opportunities and ideas in innovation management. Its focus is the front end of innovation: how organisations prepare for early-stage activity, identify opportunities, shape ideas into concepts, and assess whether those concepts are worth taking forward. It does not prescribe one universal toolset; instead, it helps users think about how to choose and combine methods according to context, purpose, and organisational needs.
How opportunities, ideas, and concepts fit together
In general technical terms, an opportunity is a potential area for value creation, an idea is a possible response to that opportunity, and a concept is a more developed expression of how value might actually be realised. The standard explains the value of managing these early-stage elements together, because innovation success often depends less on isolated creativity and more on disciplined selection, refinement, and decision-making. This distinction matters in practice: many ideas never become development candidates unless they are tested against feasibility, desirability, and strategic fit.
People, organisation, and evaluation in the front end
The document also addresses people and organisation issues such as innovation leadership, culture, and strategy. It highlights evaluation considerations for activities and processes, reflecting the fact that effective innovation management is not only about generating ideas but also about creating the conditions to assess them consistently. By addressing a subset of the processes described in ISO 56002—identifying opportunities, creating concepts, and validating them—it supports the path to go/no-go decisions, while the later development and deployment of solutions remain outside its scope.
- Intended for any user involved in innovation, from individuals to organisations of any size.
- Applicable across the innovation continuum from incremental to radical innovation.
- Relevant to different value-creation contexts, including profit, social impact, and strategic change.
- Supports systematic handling of opportunities and ideas using methods chosen for the situation rather than a single fixed approach.
- Publication Date: 8.11.2023
- Standard Status: U (Yürürlükteki Standard/Standard)
- Publisher: TSE
- Document Language: en
- ICS Classification: 03.100.01 Şirket Organizasyonu ve Yönetimi (Genel); 03.100.40 Araştırma ve Geliştirme
- Pages: 76
- Source Standard: EN ISO 56007:2023
- International Equivalents: EN ISO 56007-EQV; ISO 56007-EQV
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