TS ISO 20252

TS ISO 20252 is the Turkish adoption of a standard that brings together vocabulary and service requirements for organizations working in market, opinion and social research. It provides a common technical language for the sector and helps clarify how research services are defined, delivered and managed. The stated scope also draws an explicit boundary: non-market research activities, such as direct marketing, are outside the standard’s coverage.

Why common vocabulary matters in research services

In a research environment, terminology is more than a list of words. Shared definitions help different organisations use the same concepts in the same way, which supports consistency across study design, fieldwork, data collection and reporting. Market research, opinion research and social research are related but not identical fields; standardised vocabulary helps distinguish these areas without ambiguity.

The service requirements aspect is about the way research services are structured and described. In general technical terms, this connects with project management, data quality, documentation, confidentiality, traceability and the clarity of the service agreement with the client. This standard serves as a reference for organisations and professionals in the field, while excluding direct marketing and other non-research activities from its scope.

• Market research focuses on understanding markets and consumer behaviour.
• Opinion research examines attitudes, views and trends.
• Social research studies social behaviour and structures.
• The vocabulary section supports consistent use of key concepts.
• The service requirements section addresses how the research service is defined and carried out.