TS ISO 20252

TS ISO 20252 is the Turkish adoption of a standard that brings together shared vocabulary and service requirements for market, opinion and social research. Its purpose is to support a common understanding of research terminology and a consistent description of the services delivered by organizations and professionals in this field. In practice, clear terminology matters because market behaviour, public opinion and social trends are often discussed across multidisciplinary teams, where precise wording affects project design, communication and interpretation.

Why terminology and service requirements are paired

This standard is not only a glossary; it also frames how research services are described and managed. The vocabulary side supports a common language among research practitioners, while the service-requirement side helps define a more structured and comparable approach to research activities. In general technical terms, this kind of standard helps align concepts such as sampling, fieldwork, data collection, reporting and consistency of practice within one framework, without turning the document into a method manual for every research project.

Boundaries of the subject matter

The standard is intended for organizations and professionals conducting market, opinion and social research, and it excludes non-market activities such as direct marketing. That distinction is important because research-oriented data gathering and sales-oriented communication may use related tools but serve different purposes. For users, the value of the document lies in establishing a clearer technical language for research services and in helping those services be described more consistently across the sector.

• Common terms and definitions for market, opinion and social research
• General service requirements for research activities
• A framework intended for research organizations and professionals
• Exclusion of non-market activities such as direct marketing