TS ISO 27729

TS ISO 27729 addresses the International Standard Name Identifier (ISNI), a system used to identify public identities of parties active in the media content industries. Its core purpose is to help distinguish one publicly used name from another when names alone are not sufficient, supporting more consistent identity handling across cataloguing, rights management, archiving, and content distribution workflows.

The technical role of ISNI

In general technical terms, an identifier of this kind reduces ambiguity caused by name similarity. It helps separate the public name form used by a person or organisation from other variants such as alternative spellings, aliases, or language-specific forms. In bibliographic and media environments, the ISNI approach supports reliable matching of names across publishing, music, audiovisual, and documentation systems.

What this standard covers

• It specifies the ISNI for identifying public identities.
• It applies to parties involved across creation, production, management, and content distribution chains.
• It supports identity consistency in the context of press and media content industries.
• It helps clarify the relationship between a name and the unique identifier assigned to that party.

This record represents an information and documentation identifier standard rather than an application-specific technology specification. In contemporary data environments, such identifiers make cross-system matching easier across databases and catalogues; the exact technical provisions, rules, and data-model details belong to the full text. This TS edition has been withdrawn.