TS 9300

TS 9300 is a withdrawn service standard addressing the rules that should be followed when advertising goods and services and when issuing product or service promotions by any medium. Taken together, the title and scope show that it is not limited to conventional advertisements; it also reaches promotional communication in packaging and other forms of public presentation. In the broader context of advertising law and consumer protection, the subject is closely tied to accuracy, clarity, and the avoidance of misleading impressions.

How advertising differs from general promotion

In general technical terms, advertising is planned promotional communication intended for an audience, often with commercial goals, while promotion is a wider concept that can include information-giving, publicity, and marketing presentation. Packaging is often the first communication surface a consumer sees, so words, images, symbols, and claims on it can function like advertising. A standard in this area is therefore concerned not only with what is said, but also with how the message is presented.

General coverage indicated by this standard

• Promotion of all kinds of goods and services
• Promotional use of packaging
• Advertisements and announcements issued through various media
• General rules to be observed in promotional practice

This document provides a broad framework for practical advertising issues such as wording, visual presentation, comparative claims, and campaign messaging, although its detailed clause content cannot be inferred from the supplied scope alone. Even so, the subject matter is firmly rooted in well-established principles: promotional communications should be fair, understandable, and not capable of misleading the consumer when they influence purchasing decisions.